吉林正规期货配资公司

当"流量之争"成为"信任之争",我们需要重新关注KOC吗?

来源: 网络 ·2020年06月30日 12:42

CONGYIGERECIDAOYIZHONGQUSHI,WOMENFAXIANLEKOCYINGXIAODELIANGZHONGXIANXINGMOSHI

QUNIAN,KOC(Key Opinion Consumer,GUANJIANYIJIANXIAOFEIZHE)CHENGWEIYINBAOYINGXIAOQUANDEXINGYE"HEIHUA"。

吉林正规期货配资公司《KOLLAOYI,KOCDANGXING》YIWENYINFAREYI,ZUOZHECHENG "MAIGUANGGAO+MAILIULIANG"DECHUANTONGTOUFANGMOSHIZHUDINGLUOWU,JUYOUKOCSIWEIDEPINPAIJIANGKAIQIYIGEPENGBODEYINGXIAOXINSHIDAI。

吉林正规期货配资公司ER《KOC,MEIQIANJIAFANGDEZUIDAHUANGYAN》YIWENZECHENGKOCSHIYUSUANBUCHAOGUO200KUAIDEKOL,SUOWEIKOCBUGUOSHIBUXIANGHUAQIANHAIXIANGYINGXIAODEJIAFANG"BIANZAO"CHUDECIYU。

JINGUANKOCMIANLINDEZHENGYIBUDUAN,DANBUKEFOURENDESHI,ZAIHULIANWANGYINGXIAODEXIABANCHANG,LIULIANGHONGLIBINYUXIAOSHI、HUOKECHENGBENBUDUANPANSHENG,SHENGENGCUNLIANGYONGHUJIAZHIYIRANCHENGWEIQUSHI。ERXIAOFEIZHEKANFAZAIYINGXIAOZHONGDEDIWEIBIANGAO,RANGKOCBIANDEYUELAIYUEZHONGYAO。

吉林正规期货配资公司NIANCHUDEYIQINGGENGSHI"CUIGENG"LEZHEIZHONGQUSHI。QUANMINJIEZHAIZHIXIA,SHUZIHUAYINGXIAOFANGSHIBEITUIXIANGQIANTAI,YINWEIKOCYINGXIAODECHENGBENJIAODI、ZHUANHUAGAOXIAO,YUELAIYUEDUODEPINPAICAOPANSHOUHEYINGXIAOTOUFANGZHEKAISHIJUJIZHEIXIEGUANJIANXIAOFEIZHEDAILAIDE"ZHENSHI"DELILIANG,YIXIETOUBUPINPAISHENZHIKAISHIJIASUFUHUAZIJIDEKOCZHENYING。

吉林正规期货配资公司DANGKOCBUZAIZHISHIYIGEGAINIAN,ERSHIXUYAOLUODIDESHISHI,PINPAIGAIRUHESHUNSHIERWEI?RUHEXUNZHAOZUIHESHIDEMUBIAORENQUN,JIANGTAMENPEIYANGWEIPINPAIZIJIDEKOC?YOURUHEYUTAMENJIANLIQIQINMIGUANXI,YINDAOYUSUZAOGENGZHENGXIANGDEYONGHUKOUBEI?

WOMENZAICIFAXIANLEKOCYINGXIAODELIANGZHONGXIANXINGMOSHI。

从"小微博主"到"KOC", 消费者成为品牌布道者

ZAIYINGXIAOLINGYU,KOCBINGFEIQUANXINGAINIAN,SHENZHIYOUXIE"XINPINGZHUANGJIUJIU"DEWEIDAO。

吉林正规期货配资公司ZAIMEIGUO,ZAOZAILIANGSANNIANQIANJIUYOULIUXINGCIMicro-influencer(XIAOWEIBOZHU),ZHEILEIBOZHUZISHENFENSILIANGJIJIAOXIAO,YIDALIANGTOUFANG、NEIRONGZHENSHIHEGAOHUDONGLVQUSHENG。ERZAIGUONEI,WOMENXIGUANCHENGZHEIXIE"XIAOWEIBOZHU"WEI "YAOBUBOZHU",WOMENJINTIANSUOSHUODEKOCJIUYUZHEIXIEGAINIANGUANLIANJINMI。

吉林正规期货配资公司KOCDEZHIYISHI"GUANJIANYIJIANXIAOFEIZHE",GUMINGSIYI,XIAOFEIZHESHENFENSHITAMENZUIDADE"SHANGUANGDIAN"。BUTONGYUZAITEDINGLINGYUYOUXIANGDANGHUAYUQUANQIENENGGOUCHANSHENGGUANGFANYINGXIANGLIDEKOL,KOCWANGWANGSHIJIYUPINPAIXIAOFEIZHEDESHENFENQUBIAODAZIJIDEZHENSHIGANSHOU、FENXIANGQINSHENDESHENGHUOJINGYAN。

吉林正规期货配资公司TAMENCHANCHUDENEIRONGWANGWANGCHENGXIANSHENGHUOHUA、GEXINGHUADEFENGGE,YOUYUZHENSHINEIRONGDAILAIDEKEXINDUGAO,TAMENJIYIDAIDONGPUTONGXIAOFEIZHEDEGOUMAIXINGWEI。ZAINEIRONGCHANCHUXINGSHISHANGYEGENGWEIDUOYUAN,CHULEZHUDONGSHUCHUPINPAISHIYONG、PINGCEDENGUGCNEIRONG。

吉林正规期货配资公司KOCDERENQUNFUSHEFANWEIYAOBIKOLXIAO,DANJISHUPANGDADETAMENSHENTOULVGENGGUANG,KEYIHUOYUEZAIWEIBO、DOUYIN、XIAOHONGSHUZHEIYANGDEZHULIUSHEJIAOPINGTAIHE"GONGYU"ZHONG,YEKEYIHUOYUEZAIXINGQUWEIXINQUN、PENGYOUQUANZHEIYANGDE"SIYU"ZHONG,JUYOUHENQIANGDEQUANCENGCHUANBOLI,NENGGOUJINGZHUNCHUDAPINPAIDEMUBIAORENQUN,SHIXIANGUIMOSHENGLIANG。

JUBOSHIDUNZIXUN《2020ZHONGGUO"SHEJIAOLINGSHOU"BAIPISHU》XIANSHI, 25SUIYIXIADENIANQINGRENGENGRONGYIBEIKOCYINGXIANG。JINNIANLAI,DUIYUXIANGYAOZHUAZHUNIANQINGRENQUNDEPINPAILAISHUO,KOCZAIYINGXIAOCELVEZHONGDEJIAMABIANDESHIBUKEDANG。

"超级用户"or " KOC IP"?得信任者得天下

2020NIANCHUTURUQILAIDEYIQINGDAKAO,RANGZHIBODAIHUO、SIYULIULIANGDENGSHUZIHUAYINGXIAOFANGSHIZAICIDARE,YIKOCWEIDAIBIAODEXIAOFEIZHEKOUBEICHUANBOYECHENGWEIPINPAIGUANZHUDEJIAODIAN。

DANGYIGERECICHENGWEIYIZHONGQUSHI,WOMENGUANCHADAO,"CHAOJIYONGHU"HE"KOC IP"CHENGWEIKOCYINGXIAODELIANGZHONGXIANXINGMOSHI。

TOP10%用户贡献普通用户5倍价值

HUOYUEDU、ZHONGCHENGDUGAO,NENGGOUDUIPINPAICHANSHENGSHENDURENTONGDEYONGHUTONGCHANGBEIRENWEISHI"CHAOJIYONGHU",TAMENSHIPINPAILIULIANGDEHUOQUAN,NENGGOUGONGXIANPUTONGYONGHUSHUBEIDEJIAZHI。MEIGUOWANGHONGMEIZHUANGPINPAIGlossierDECEO Emily WeissJIUCENGBIAOSHI,PINPAI70%DEXIANSHANGSHOURUDOUHECHAOJIYONGHUDEKOUBEICHUANBOYOUGUAN。

ZAOZAI2017NIAN,GlossierCENGTUICHUMINGWEI"reps"DEXIANGMU,RANGXIAOFEIZHECHENGWEIPINPAI"TUIXIAOYUAN"。CANYUZHEZAIPINPAIWANGZHANSHANGYOUYIGEZIJIDEYEMIANZHANSHITUIJIANDECHANPIN。TONGGUOYEMIANGOUMAISHANGPINKEYIHUODEYOUHUI,ZHEIXIE"TUIXIAOYUAN"YEKEYIHUODEBAOCHOU。YIKAO"reps"DEKOUBEICHUANBO,PINPAISHOUHUOLEPUGUANGHELIULIANGDEZHUANHUA,FENSIDEZHANXINGYEDAFUTIGAO。

吉林正规期货配资公司GlossierWANGZHANSHANG DE"reps"

ZAIGUONEI,BANMUHUATIAN、WANMEIRIJI、Maia ActiveDENGPINPAIDEJUEQIYEDOUSHIYIKAOZAIXIAOHONGSHU、BZHAN、WEIBODENGPINGTAISHANGDAXIALE"TOUBU+YAOBU+ZHANGWEI"DEJUZHENTOUFANGCELVE,QIZHONGYAOBUJIYIXIADAREN、SURENXIAOFEIZHEGONGXIANDEZHENSHIKOUBEIDAILAIDEZHUANHUACHENGJIFEIRAN。

ERZHEIYANGDECELVEDADUOSHIYITIAOCONG"WANGHONGDAIHUO"DAO"DAIHUOWANGHONG"DEDAOLU,XIANGDUISHAOLIANGDETOUBUKOLZHIZAOCHUHUATIYINFAGUANZHU,DALIANGDEKOCZAICHIXUCHUANBOZHONGSHIXIANGENGGUANGKUODEQUANCENGFUSHEHESHENTOU,JIANGCHANPINDAZAOWEIBAOKUAN。

JINNIANTIANMAO618KAFEILEITOP1PINPAI"SANDUNBAN"YESHENANQIDAO,CHUANGSHIRENWUJUNZAIJIESHOUDIYICAIJINGYiMagazineCAIFANGSHICENGBIAOSHI,SANDUNBANKAFEIZAIXIAOHONGSHUYINGXIAOSHANGHUADEFEIYONGBUSUANGAO:"YOUXIEYONGHURENWEIMAIDEHENBAO,BEIHOUYIDINGTOURULEHENDUOQIAN。DANWOMENZAIXIAOHONGSHULICHABUDUOYONGYOULE2000PIANBIJI,QIZHONG90%DOUBUSHIWOMENZIJIXIEDE"。

SANDUNBANDE"JINGPINSURONG"KAFEI

吉林正规期货配资公司JINRUXINXIAOFEISHIDAI,SUIZHEPINPAIYONGHUDEDAIJIGENGDIE,YUELAIYUEDUODEPINPAIKAISHIJUJIAONIANQINGRENDE"TONGDIAN"HEQINGGANSUQIU,CONGERYINFATAMENDEKOUBEICHUANBO。

吉林正规期货配资公司BAIQUELINGZAIKUAISHOUTUICHULE#BAIQUELINGHANNILAIZAOMENG#DEZHUTIHUODONG,DAIDONGKAFEISHI、SHOUYIRENDENGBUTONGZHIYESHENFENDEKOCJIJICANYUPINPAIXINGXIANGKUOSAN;ZIRANTANGYUBZHANTUICHULIANMINGCAIZHUANG,JIANGLIHEZUOWEICHUANBOMEIJIE,RANGYONGHUZIXINGFAHUICHUANGYIDUILIHETUSE,YINLAIYIDABO"ZILAISHUI" ZAILIANMINGHUATIXIASHAIDAN,YINFALIEBIANSHIDEERCICHUANBO,YEDAIDONGLEGENGDUOWANGYOUDEHAOQIXINHEGOUMAIYU。OULAIYA、LANKOU、KEYANSHIDENGPINPAIYEKAISHIDAGUIMOZAIXIAOHONGSHU、WEIBODENGSHEJIAOMEITISHANGFADONGXIAOFEIZHE"ZHONGCAO"。

ZIRANTANGYUBZHANLIANMINGCAIZHUANG

吉林正规期货配资公司CONGRENQUNHUAXIANGSHANGLAIFENXI,ZHEIXIEZIZHUCHENGWEIPINPAICHUANBOZHEDE"CHAOJIYONGHU"WANGWANGREAICHANGXIN、JIJUCHUANGZAOLIHEFENXIANGYU,DUISHEJIAOMEITIDESHIYONGJIAQINGJIUSHU,TAMENZIZHUCHUANGZUODEUGCNEIRONGYECUISHENGLEZHUDUOPINPAIDENIANQINGHUA。

吉林正规期货配资公司YIOLAYWEILI,CENGBEIGUANYI"MAMAPINPAI"DEOLAYTONGGUOCHANPINDEDIEDAISHENGJI、PINPAIDINGWEIDEHUANXINCHENGGONGQUANFENLEYIDAPINIANQINGYONGHU、XUESHENGQUNTI,TAMENDEKOUBEICHUANBOYEJINYIBUTUIDONGLEPINPAIDE"JIANLING"。ZAIXIAOHONGSHUSHANG,OLAYZHONGCAOBIJIDUOWEIXUESHENGQUNTISHUCHU,TAMENZAICHUANGZUOTUWENNEIRONGSHIWANGWANGYIXIAOFEIZHEGETIJIAODUCHUFA,CONGBENRENDEFUZHIJIESHAODAOCHANPINDESHIYONGTIYAN、CEPINGFENXI,PEITUJUYOUCHANGJINGGANHESHEJIGAN,QIEDAIYOUGERENHUADEFENGGE,YINWEITIEJINSHENGHUO、ZHENSHIXINGTUCHUWANGWANGGENGRONGYIBEIXIAOFEIZHEXINLAI。CONG"MAMADEPINPAI"DAO"XUESHENGDANGDECHONGER",KOCDEXUESHENGSHENFEN、NIANQINGHUADEBIAODAFANGSHIHENEIRONGGUANDIANDOUZAIWEIPINPAIDENIANQINGHUAZHUANXINGZHULI。

XIAOHONGSHUSHANGDEOLAYXIAOBAIPINGZHONGCAOBIJI

让品牌的"KOC IP"成为消费者闺蜜

TONGYANGBEICHAOJIYONGHUKOUBEI"JUANGU"DEHAIYOUWANMEIRIJI。GENJUGONGZHONGHAOZENGZHANGHEIHEGrowthboxDEDIAOYANFAXIAN,WANMEIRIJIZAIXIAOHONGSHUDETOUFANGZHONG,DAPAIMINGXINGJIAZHIMINGKOLZHIZHAN0.2%,ER"LUREN"ZUIDUO,ZHANDAO94.6%,ERLURENZHUYAOSHIYONGHUDEZIFACHUANBO。

吉林正规期货配资公司CHULEJIANGXIAOHONGSHUZUOWEIYINGXIAOZHUZHENDIZHIWAI,WANMEIRIJIYEFALIWEIXINSIYULIULIANG,CHENGGONGFUHUALEZIJIDE IP"XIAOWANZI",JIANG"XIAOWANZI"DAZAOWEIPINPAIZIYOUDEKOC IP,CHENGWEIKOCYINGXIAODEYIZHONGKAICHUANGXINGDAFA。

吉林正规期货配资公司ZAI《SIYULIULIANG》YISHUZHONG,ZUOZHEFENGPINGTIDAO,SIYULIULIANGSHIJIYUDUIIPXINRENDEYIGELIULIANGBAO,ERZHEIGELIULIANGBAOLITOURUGUOMEIYOUIP,YEJIUSHIMEIYOURENDEHUA,JIUHUISHIQULEGUANGMANGHEZHELUDIAN。

"XIAOWANZI"DEGUANGMANGZAIYUTADE"ZHENSHI"HE"QUJULIGAN"。TAXIANGPUTONGNVHAIZIYIYANGAIHENAICHA,MEITIANZAIPENGYOUQUANFABUSHENGHUO、LVXINGDERICHANG,YEFENXIANGHUFUHEMEIZHUANGDEXINDE,CHENGWEIYIGEKEXINRENDE"GUIMI"BANDECUNZAI。

WANMEIRIJI"XIAOWANZI"DEWEIXINJIPENGYOUQUAN

ERZAIWEIXINSHEQUNLI,TAHUIDINGQIKAIZHANZHIBO、FENXIANG、CUXIAOHUODONG。TONGGUOPENGYOUQUANDAZAO+SHEQUNYUNYING+XIAOCHENGXU,"XIAOWANZI"DUIYONGHUJINXINGJINGXIHUAYUNYINGLAIWANCHENGLIUCUNHEFUGOU,TONGSHIDAPEIYOUZAN、TAOBAODENGDIANSHANGQUDAO,DAZAOCHUWANZHENGDEXIAOSHOUBIHUAN。

吉林正规期货配资公司"XIAOWANZI"DEJINGXIHUAYUNYINGCELVE

DANWANMEIRIJIDEMOSHISHIKEFUZHIDEMA?NVZIDAOFACHUANGSHIRENDAOJIEDorisZAIJIESHOUCBNDataCAIFANGSHIBIAOSHI,MEIGEGONGSIDOUKEYIFUHUAZHEIYANGYIGERENSHECHULAI,DANFUGOUHAO、HUATIXINGQIANGDEPINLEIHUIGENGSHIHEZHEITAOWANFA,LIRUMEIZHUANG、MUYING、MEISHI、CHONGWUDENG。

DANGCHUANBOSHENGTAIDINGCENGDEKAIFAJIEJINBAOHE,HUIBAOFENGXIANZHUJIANZOUGAO,DICENGDELILIANGXIANXIANCHUJUDADEKAIFAQIANLI。CONGGAOGAOZAISHANGDEYIJIANLINGXIUZHIWOMENSHENBIANDEZHENSHIXIAOFEIZHE,YINGXIAODEQUDAOYIZHIZAIXIACHEN。GENJU《XINKUAIXIAODUANSHIPINYINGXIAOBAOGAO》XIANSHI,NEIRONGMENJIANDEJIANGDIYIJIZHINENGFENFASHUANGZHONGZUOYONGTUIDONGLEKOCJUEQI,WEILAIMEIGERENDOUYOUKENENGCHENGWEIXIAOQUANCENGZHONGDEKOC。

吉林正规期货配资公司QISHI,WULUNSHIRANGXIAOFEIZHECHENGWEIPINPAIDEZHONGSHIFENSI、CHAOJIYONGHU,HAISHIZIZHUDAZAOCHUYIGEIPRENSHECHENGWEIYONGHUDEGUIMI、PINPAIDEDAIYANZHE,ZAIYINGXIAOLANGCHAOZHONGBEIBUDUANFANGDADEDOUSHIZHENSHIHUOKANSI"ZHENSHI"DEYONGHUKOUBEI。

SHEJIAOMEITISHIDAIDELIULIANGZHIZHENGSHIYICHANG"XINRENZHIZHENG",XIAOFEIZHEYUANYIHEXUANZEXINRENSHEISHIPINPAISHIZHONGXUYAOGUANZHUDEYITI。ZAIZHEICHANGZISHANGERXIADEXINRENRANGDUZHIZHONG,RENQINGHUA、JUXIANGHUADIFUNENGPINPAI,GOUJIANQIZHENGXIANGQINMIDEQINGGANLIANJIE,JIANGCHENGWEIQUDEXIAOFEIZHE"XINREN"DEZHONGZHONGZHIZHONG。

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